Glass and Aluminium Company Website in UAE: What to Show
A glass and aluminium company in the UAE sells to two very different buyers. One is a villa owner in Dubai or Al Ain who wants a frameless shower screen, new sliding doors or a pergola. The other is a fit-out company or main contractor who needs shopfronts, office partitions or cladding on a deadline. Most glass and aluminium websites try to talk to both on one page and end up convincing neither.
This guide covers how to structure a glass and aluminium company website in the UAE so each buyer finds what they need, what to show on every product page, how to handle compliance for cladding and fire-rated products, and how to get measured quote requests instead of "how much?" messages.
Start the homepage with two clear paths: Homes and villas and Commercial and contractors. Each path leads to its own set of pages, its own project photos and its own quote form.
Mixing a close-up of a shower hinge with a mall shopfront on the same page tells neither buyer that you understand their job.
People search for the thing they want, not for "glass and aluminium works". A separate page for each main product helps you appear for those searches and lets the quote button on each page pre-fill the right service. Typical pages:
Only build pages for what you actually do well. A page for curtain wall when you have never installed one will produce enquiries you cannot handle and projects you cannot show.
Explain the choices a buyer has to make: clear or frosted glass, tempered or laminated, single or double glazing, frame colours and finishes. Say which suits which situation, in your own words. A villa owner does not need a datasheet, just enough to have a sensible conversation with you.
Commercial buyers and consultants often ask which aluminium system or hardware you install. If you work with particular profile systems or hardware makers, name them. If it varies by job, say that. Never list a brand you do not buy from.
Photos from your installations beat catalogue images every time. Shoot the finished job in daylight, add a close-up of the joints and fixings, and include one wider shot that shows the room. For commercial jobs, a photo during installation shows you can work on a live site.
Describe the steps: enquiry, site measurement, quotation, fabrication, installation, handover. Give a lead time range in your own words, and explain what makes it longer, such as special glass or a large order. Mention any warranty only if you put it in writing for clients.
Put your trade licence number, the issuing emirate and your company name exactly as licensed in the footer and on the About page. Contractors will check it before they send you drawings.
If you install cladding or fire-rated doors in Dubai, say how you handle approvals. In 2023, Dubai Civil Defence announced that doors, cladding and several other building products must be tested at its Emirates Safety Lab to get a certificate of compliance before installation. A line such as "We supply the compliance documents for the cladding and fire-rated products we install" answers a consultant's first question. Do not claim an approval or certificate you cannot produce when asked.
"How much for a shower glass?" is impossible to answer without sizes. A good form asks for enough to give a rough figure or decide on a site visit:
Put a WhatsApp button next to the form for people who would rather send three photos and a voice note. For commercial buyers, add a field for the project name, main contractor and required completion date.
Main contractors want a quick summary before they add you to a subcontractor list. A dedicated page should cover your licence details, the work you take on, workshop and installation capacity in plain terms, the types of projects you have done, your safety approach and a downloadable company profile. Our guide to tender-ready contractor company profiles is written for Qatar, but the structure works just as well in the UAE.
If you work across Dubai, Sharjah and Abu Dhabi, mention the areas you serve on your service pages and tag projects by community, such as a villa job in Arabian Ranches or an office in Business Bay, but only where you have done the work. Add an Arabic version of your main pages if many of your clients are Arabic speakers. We cover location pages and Google Business Profile in more depth in how UAE contractors get found on Google by emirate.
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Yes. Buyers search for specific products such as shower enclosures or shopfronts, and a page for each one helps you appear for those searches. It also lets the quote form start with the right product already selected.
Fixed prices are hard because every opening is different. A useful middle ground is to explain what affects the price, such as glass type, size and hardware, and give a rough starting range for common jobs if you are comfortable doing so.
Your licence details, the scope you cover, photos of similar projects, your capacity, how you handle compliance documents, and a company profile they can download and forward.
It helps if a large share of your clients or their consultants work in Arabic. Start with your homepage and main service pages, and keep the quote form in both languages.
