Window Contractor Website Singapore: Showing BCA Approval
Window, glass and aluminium work is one of the few renovation trades in Singapore where the law decides who may do the job. A homeowner replacing casement windows in an HDB flat or a condo cannot simply hire the cheapest quote. They need an approved window contractor, and a careful owner will check that before they call.
That makes your approval status the most useful thing your website can show. This guide covers what the rules say, how to present your registration so homeowners can verify it, and which pages a window and aluminium contractor's website needs to win quote requests.
The Building and Construction Authority (BCA) window safety page states that the installation or retrofitting of windows must be carried out by an approved window contractor with trained window installers. An approved window contractor is a firm registered in BCA's Contractors Registry under the regulatory workhead RW01. BCA's RW registration requirements describe RW01 as covering installation and retrofitting of windows, with at least two trained window installers holding the window safety certificate.
The same BCA page says the contractor must complete and sign a report for the owner, using Form D for window installation, repair, replacement or modification, and submit the certificate of completion no later than 14 days after the work is done.
HDB flats add one more layer. HDB's window works guidelines tell flat owners they must engage a BCA approved window contractor listed in HDB's directory for all window installation and replacement. HDB's page for contractors sets out the application: RW01 registration with BCA, the Renovation for Public Housing course, and an application through HDB's My Business portal.
So there are really two questions a homeowner is asking: are you RW01 registered with BCA, and, for HDB work, are you on HDB's list?
Many window enquiries start with a problem: a casement that will not lock, a rivet that has corroded, a sliding panel that has dropped. The owner searches, opens three or four websites, and looks for a reason to trust one. A clear statement of your approval answers the first question before they have to ask it on WhatsApp.
BCA also tells owners to act. Its window safety resource asks homeowners to check their windows on 6 June and 12 December, and to change aluminium rivets on casement windows to stainless steel by engaging an approved window contractor. Those two dates are natural moments for homeowners to search, and your site should be ready for them.
Do not write "approved" or "HDB-licensed" if you are not. Claims you cannot back up are easy to check and expensive to lose trust over. If you supply and fabricate but use an approved partner to install, say exactly that.
Window and glass companies often list a dozen products on one page. Google then has trouble working out what you specialise in, and visitors scroll past the one thing they came for. Give each main job its own page with its own quote button.
Each page should answer the same five things: what the job involves, which property types you do it for, roughly how long it takes, what the owner needs to prepare, and how to get a quote.
Window work photographs well. Shoot the same angle before and after, label each project with the property type and estate area (Tampines HDB, Bukit Timah condo), and leave out unit numbers, faces and anything that shows inside a customer's home without permission. Ten honest projects do more than fifty supplier catalogue pictures.
Window quotes depend on a few facts: property type, number and type of windows, and whether it is replacement or repair. Ask for those and nothing else on the form. A photo of the window from inside helps more than a long description, so invite the customer to send one on WhatsApp after they submit.
On a Passive Coder site, each service page's "Get a quote" button can open the form with that service already selected. Someone who clicks from the rivet replacement page lands on a form that already says "Rivet replacement", and your reply can start from the right place. Enquiries arrive ready for a one-tap WhatsApp reply. Compare the setup with an email-only form in our guide to WhatsApp and contact forms.
Homeowners rarely search "RW01". They search the problem and the place: "casement window replacement HDB", "window rivet replacement Singapore", "aluminium sliding door Jurong". Use those phrases naturally in page titles and first paragraphs. Keep one page per service rather than one page per town; a separate page for every estate with the same text swapped is the kind of thin content that rarely ranks.
Link your Google Business Profile to your home page or the most relevant service page, and keep your company name, phone number and address the same everywhere it appears. For a broader checklist of what Singapore homeowners look for, see what to put on a renovation contractor website in Singapore, and our Singapore renovation contractor website page shows the layout we build for the trade.
BCA says window installation and retrofitting must be carried out by an approved window contractor, and HDB adds its own list for flats. If your firm does not hold that registration, say that you coordinate the window work through an approved partner, and name them with their permission.
You do not have to. Stating the workhead and your UEN is enough for an owner to check BCA's public listing. If you do show the date, update it when you renew, because an expired date looks worse than none.
It helps if the work or approvals differ. HDB flats need a contractor on HDB's list for window works, so an HDB page can say so clearly, while a condo page can focus on management office approvals and access times.
With Passive Coder, a site with your service pages, projects and quote form can go live in one day once we have your logo, photos and registration details. You pay once, and hosting and your domain are included for the first year. See pricing for the plans.
Want to see your window company's site before you commit? Start a free trial and build it yourself, or send us a WhatsApp message and we will set it up for you.
