A homeowner who has just collected the keys to a BTO flat, or bought a resale condo, will usually look at several renovation contractors before asking anyone for a quote. They browse portfolios on Qanvast, ask friends, check Google reviews and then open your website to decide whether you are worth a WhatsApp message. This article lists what that website needs to show, in the order homeowners look for it.

1. Your work, shown properly

Renovation is bought with the eyes first. Your portfolio is the most important part of the site.

Group projects by property type: HDB BTO, HDB resale, condo, landed, commercial. A homeowner with a 4-room BTO wants to see 4-room BTOs.
Give each project a short write-up: estate or area, flat type, scope (full renovation, kitchen and bathroom only, carpentry), and approximate duration.
Use your own photos. Real photos of real jobs, including before and after where you have them. Do not present stock or 3D renders as completed work; homeowners notice, and it damages trust.
Keep it current. A portfolio that stops in 2022 makes people wonder if you are still operating.

2. Clear services, one page each

Homeowners search for specific jobs: "kitchen renovation Singapore", "HDB bathroom renovation", "carpentry Tampines", "hacking and tiling". A separate page for each main service lets Google match you to those searches and lets the visitor see the details they care about:

What is included and what is not
Typical timeline
Materials and brands you work with
A starting price or price range, if you are comfortable sharing one
Photos from that type of job

3. Licences, registrations and trust

Singapore homeowners are careful, and renovation horror stories travel fast. Show the details that answer "can I trust this company?" without them having to ask:

Your registered company name and UEN.
Relevant registrations and memberships you actually hold, such as HDB's Directory of Renovation Contractors, BCA registration or CaseTrust accreditation. Only list what you have, and keep certificates ready to show.
Your office or showroom address, and opening hours.
Warranty terms, written clearly.
How payment is staged (for example deposit, progress payments, final payment on handover). Many homeowners want to know this before the site visit.

The Building and Construction Authority site is a good starting point if you are unsure which registrations apply to the work you do.

4. Reviews, linked to real platforms

Instead of typing testimonials into the website, link to where reviews are independently posted: your Google Business Profile and, if you use them, platforms such as Qanvast or Renonation. Homeowners trust reviews they can check more than quotes on your own page.

5. An easy way to ask for a quote

A renovation enquiry needs a few details before you can respond usefully. A short quote form, or a WhatsApp button with a pre-filled message, works best when it asks for:

Property type and size (for example 4-room BTO, 93 sqm)
New flat or resale
Scope: full renovation or specific areas
Rough budget range
Key collection or target move-in date

Send the form straight to WhatsApp so you can reply from site, and show the button on every page, not only the contact page.

6. Speed on a phone

Most homeowners browse portfolios on their phone, often in the evening. Large uncompressed photos are the most common reason renovation sites load slowly. Images should be resized for the web, and the first screen should load in a couple of seconds on mobile data.

7. A few pages that answer common questions

Short guides help both search and sales: "How long does a BTO renovation take?", "What needs HDB approval before renovation?", "Hacking, tiling and carpentry: what comes first?". Each one shows you know the work, and each can link to the matching service page.

What this costs

A contractor website does not need to be expensive. Our Singapore prices are listed on the Singapore page: S$499 for Basic, S$999 for Pro (15 pages built, gallery and quote forms) and S$1,999 for Business, paid once. We do not charge GST. The first year of hosting, SSL, backups and the domain is included, and most sites are live within a day of receiving your photos and service list. The renovation contractor website page shows the setup we use for this trade, and every package is compared on the pricing page.

If you want to keep adding projects without doing it yourself, a Care plan from S$119 a month covers hosting, the domain and monthly updates by our team. No plugins to update, one team on WhatsApp.

Frequently asked questions

How many projects should I show?

Eight to fifteen well-photographed projects across different property types is more useful than fifty similar ones. Add new ones every few months.

Should I publish prices?

A "from" price per package or service helps filter enquiries. Many contractors publish starting prices for common scopes such as a BTO kitchen or bathroom package.

Do I need a Chinese version of my website?

Not for ranking, since most searches are in English. A Chinese page can help conversion if many of your customers prefer it, especially older homeowners.

Can I use photos from my suppliers?

Only if they are clearly labelled as product images, not as your completed work, and only with the supplier's permission.

Next step

Send us a few project photos and your service list on WhatsApp, or start a free 7-day trial and set up your portfolio yourself.