Renovation Prices on Your Website: A UAE Contractor Guide
Ask any renovation contractor in Dubai or Abu Dhabi whether to put prices on the website and you get the same answer: "Every job is different." That is true. It is also why many villa and apartment owners skip contractors who show nothing and message the one who gives them a starting point.
This guide is about how a UAE renovation, fit-out or maintenance company can show prices in AED on its website without boxing itself in, and how to stay on the right side of the UAE's VAT display rule while doing it.
A homeowner planning a kitchen or bathroom refit usually has a budget in mind before searching. When your site shows no numbers at all, they cannot tell whether you are in their range, so they either leave or send a vague "how much?" message that takes three replies to qualify.
A clear price page does three jobs:
In the UAE, prices shown to consumers for taxable goods and services must include VAT. A summary of the rule on Mondaq traces it to Article 38 of the VAT Law and Article 27 of the Executive Regulation, and notes the penalty for breaking the display rules is AED 5,000 per violation. Gulf News also reports an AED 5,000 administrative penalty and quotes the Federal Tax Authority: prices displayed to consumers "must include VAT".
What that means for a contractor's website:
If you are not VAT-registered, do not add VAT at all, and do not write "+VAT" just because competitors do. When in doubt, check with your accountant before the page goes live. This article is not tax advice.
Pick one pricing unit per service and stick to it:
For each line, give your own starting price in AED and a short note on what it covers. For example: "Bathroom refit from AED [your price], includes removal of old tiles, new floor and wall tiles up to [size], standard fittings and waterproofing. Excludes custom vanities." The brackets are for your real numbers. Do not copy figures from a competitor or a blog. If you cannot stand behind a number on the phone, it should not be on the page.
One short list under the table saves a lot of arguments: building access and parking, work permits or NOCs from the community or developer, working hours rules in towers, material grade, and urgent timelines. Customers accept a higher quote much more easily when the website told them why it might happen.
Many UAE renovations need a no-objection certificate or permit from the building management, master developer or authority before work starts. Say on the page whether you handle that paperwork and whether its fees are in your price. That is a common gap between quotes, and showing it upfront makes yours easier to compare. If you want more on what Dubai buyers check before hiring, see our post on what fit-out buyers check in 2026.
A price table is only useful if the next step is easy. Put a "Get an exact quote" button under every row. When the visitor taps it, the form should already know which service they were looking at. On a Passive Coder site, the quote button can pre-fill the service in the form, and the finished request lands in your WhatsApp as a readable message with the service, area, property type and the customer's number.
Keep the form short:
For a deeper comparison of form vs WhatsApp, read WhatsApp lead forms vs contact forms.
If you have an Arabic version of the site, the price page should be translated too, with the same figures. Use the same currency format on both versions. A mismatch between the English and Arabic prices looks careless and can create a dispute later.
Every Passive Coder website includes service pages, price tables and WhatsApp quote forms, in English and Arabic if you need both. It goes live in a day once we have your details, you pay once, and hosting and domain are included for the first year. See our UAE page for AED prices and the renovation contractor website page for what is included.
Want to try it with your own price list first? Start a free trial and build the page yourself, or message us on WhatsApp from the site and we will build it for you.
Prices shown to consumers for taxable supplies must include VAT. Summaries of the rule say prices for VAT-registered businesses can be shown without VAT if that is clearly stated. Check your own case with your accountant.
Mondaq reports AED 5,000 per violation of the price display rules, and Gulf News also reports an AED 5,000 administrative penalty.
Show "from" prices with what is included and a short list of what can push the price up. Exact prices only work for fixed, repeatable jobs such as a per-point electrical charge or a standard AMC.
It usually does the opposite. People with an unrealistic budget see the starting price and leave, so the enquiries you get are from people who already accept your range.
