HDB Renovation Contractor Website: What You Can Legally Claim
If you renovate HDB flats in Singapore, your website is not only a sales tool. It is also advertising, and HDB has rules about who may advertise HDB renovation at all. Get the wording right and your licence becomes your strongest selling point. Get it wrong, or let a subcontractor copy your wording, and you have a compliance problem on top of a marketing one.
This guide covers what an HDB renovation contractor website can claim, how to show your registrations so homeowners actually trust them, and the small wording mistakes that cost enquiries.
HDB keeps a Directory of Renovation Contractors (DRC). On its DRC page, HDB states that contractors must be listed in the DRC before they can carry out renovations in HDB flats.
The advertising part is the one many contractors miss. HDB's important information page for contractors explains that under Rule 6 of the Housing and Development (Renovation Control) Rules 2006, only DRC-listed contractors may carry out HDB flat renovations, and contractors who are not listed may not claim they can do this work or promote it online, in print or at their premises. HDB lists a fine of up to $5,000 on conviction.
So the phrase "we do HDB renovation" on a website is not just marketing copy. It is a claim only a listed contractor may make.
A row of badges at the bottom of a page convinces nobody. Homeowners in Singapore compare several firms, and the ones who check credentials want to match a name and a number, not a logo. Show each registration as a short fact with the details someone needs to verify it.
State your registered company name exactly as it appears in the directory, plus your UEN. If your trading name differs from your registered name, show both, for example "Trading as ABC Reno, registered as ABC Renovation Works Pte Ltd". Mismatched names are the most common reason a homeowner cannot find a firm and gives up.
It also helps to explain, in one line, what being listed involves. A Qanvast guide to accreditation schemes notes that Registered Renovation Contractors complete training with the BCA Academy and need at least three years of renovation experience. That line tells a first-time buyer why the listing matters.
If you are on the BCA Directory of Registered Contractors and Licensed Builders, name the workhead and grade you hold. The same Qanvast guide notes that interior firms appear under Interior Decoration and Finishing Works. "BCA registered" on its own is vague; the workhead and grade show the size of job you are qualified for, which matters more for commercial clients than for flat owners.
CaseTrust accreditation for renovation businesses is run by the Consumers Association of Singapore. According to Qanvast, accredited firms must buy a deposit performance bond, which protects the homeowner's deposit if the firm closes. If you hold it, say that in plain words next to your payment terms, because deposit safety is exactly what a nervous homeowner is thinking about when they read your payment schedule.
Licences open the door. The copy around them decides whether someone sends a WhatsApp message.
Think about where the visitor is when doubt hits.
HDB renovation enquiries arrive with a few predictable details: flat type, new or resale, rooms in scope, rough budget and key collection date. Ask for exactly those, and nothing else. On a Passive Coder site, the quote form can pre-fill the service the visitor picked, so someone on your BTO page does not have to choose "BTO renovation" again from a dropdown. The enquiry then lands in WhatsApp with the details already written, and your first reply can be a time for a site visit instead of a list of questions.
Registrations change. HDB's DRC page explains a demerit points system and states that a contractor is delisted after receiving at least 24 demerit points within 24 months. If your listing, grade or accreditation ever changes, your website copy has to change the same day. Treat your registration line like your phone number: one place to update, shown everywhere.
If you want a site where these details live in one business profile and show on every page, see our renovation contractor website for Singapore, or compare packages on the pricing page. Singapore builds are a one-time price with hosting and domain included for the first year, and PSG no longer funds standalone websites, as we explained in PSG grant is gone.
No. HDB states that contractors not listed in the DRC may not claim they can renovate HDB flats or promote that service, including online. Market your condo, landed or commercial work until your listing is confirmed.
Yes. Your registered name and UEN let homeowners and condo management match your firm to official records. Put them in the footer of every page and next to your registration line on the home page.
It is better than nothing, but name the workhead and grade. That tells commercial clients and main contractors what size and type of work you are registered for.
It helps. People search for them differently, the scope is different, and a dedicated page lets your quote form ask the right questions for each.
Want to see your own site with your registrations, project photos and a WhatsApp quote form? Start a free 7-day trial and build it yourself, or ask us to do it for you.
